How can you use Facebook Advertising for optimal results?

How can you use Facebook Advertising for optimal results?

With so many new Facebook advertising formats rolling all the and overall engagement rates dropping some brands argue… Read More

Does the Economic Slowdown in Hong Kong Impact AdWords Cost-Per-Click?

Does the Economic Slowdown in Hong Kong Impact AdWords Cost-Per-Click?

A Meta Analysis of 15 Hong Kong Brands with More Than US$800,000 in Combined Ad Spending In the… Read More

Running Effective Digital Campaigns on Reduced Budgets: How Hong Kong Marketers Can Combat The Economic Slowdown (Part 2)

Running Effective Digital Campaigns on Reduced Budgets: How Hong Kong Marketers Can Combat The Economic Slowdown (Part 2)

Economic slowdowns are typically followed by swift budget cuts. This makes it critical for marketers to demonstrate that… Read More

How To Make Your Google Search Ad Copy Sparkle

How To Make Your Google Search Ad Copy Sparkle

Google Search Ad copy makes all the difference when it comes to tempting people down the marketing funnel. All you need to do is convince them you’re the right choice. Read More

Leveraging User Insights: How Hong Kong Marketers Can Combat The Economic Slowdown (Part 1)

Leveraging User Insights: How Hong Kong Marketers Can Combat The Economic Slowdown (Part 1)

Following weeks of widespread protests, many Hong Kong businesses have noticed a significant slowdown. Cathay Pacific has reported… Read More

Want Website Design That Converts? You Need To Make These 5 Changes

Want Website Design That Converts? You Need To Make These 5 Changes

There are many easy mistakes so many of us make when it comes to website design, that cause us to drive consumers away rather than get them to engage. Read More

Social Media Marketing Guru Vol. 4: Master Wordy Platforms

Social Media Marketing Guru Vol. 4: Master Wordy Platforms

Wordy platforms let you harness the enchanting power of language. Facebook, Twitter, LinkedIn and WhatsApp are handy digital marketing assets, but which ones are best for you? And what’s the best way to use them? Read More

Social Media Marketing Guru Vol. 3: How To Make the Most of Visual Platforms

Social Media Marketing Guru Vol. 3: How To Make the Most of Visual Platforms

Welcome to the third instalment of our Social Media Marketing Guru series. Here, we unpack the most important visual platforms, who they're best for and how to make the most of them. Read More

Social Media Marketing Guru Vol. 2: E-Commerce on Every App

Social Media Marketing Guru Vol. 2: E-Commerce on Every App

Did you know that Facebook, WhatsApp, WeChat and Instagram are launching E-Commerce features that make it easier for users to shop directly through the apps? Read More

Social Media Marketing Guru Vol. 1: Why Your Strategy Needs It

Social Media Marketing Guru Vol. 1: Why Your Strategy Needs It

You’ve heard that Social Media Marketing is important for business development and growth, but how much do you really know about it?  Read More

Google Marketing Live 2019: All the highlights you missed

Google Marketing Live 2019: All the highlights you missed

Google Marketing Live 2019 just launched 10 new digital marketing products. Read on for the major breakthroughs you need to know about. Read More

8 Ingredients For Powerful Landing Pages

8 Ingredients For Powerful Landing Pages

As the name implies, landing pages answer web searchers’ questions the moment they “land” on the page. But what ingredients… Read More

YouTube: How to Kickstart Your Video Marketing Strategy

YouTube: How to Kickstart Your Video Marketing Strategy

It’s anticipated that by the year 2020, videos will account for a colossal 80% of all consumer traffic online,… Read More

Brand Building Strategy: How to Place Your Customers at the Centre

Brand Building Strategy: How to Place Your Customers at the Centre

Simply put, a customer-focused strategy embodies the acquisition of loyal and repeat customers. And that, means a spend of 67%… Read More

Digital Marketing for Hotels: A Look At The Best of the Best

Digital Marketing for Hotels: A Look At The Best of the Best

The only time a customer should be “checked out” is when they’re a guest at your establishment. When it comes… Read More

How to Market ICOs: Here’s Exactly What You Need to Know

How to Market ICOs: Here’s Exactly What You Need to Know

Whether you’ve jumped onto the Bitcoin bandwagon or not, one thing’s for sure – ICOs have fast become the latest… Read More

4 Wonderful Marketing Tools to Get Organised in the New Year

4 Wonderful Marketing Tools to Get Organised in the New Year

Not meeting deadlines, running late on social media posts, or being unable to regularly produce content for your target audience,… Read More

How to Get Customers Excited: 5 Cool Ways to Spark Online Shopping

How to Get Customers Excited: 5 Cool Ways to Spark Online Shopping

It’s time to put the ‘Merry’ back in Christmas. When it comes to online shopping, it shouldn’t come as a… Read More

6 Reasons Why You Need to Integrate Ephemeral Content

6 Reasons Why You Need to Integrate Ephemeral Content

Ephemeral content, deemed one of the hottest trends in social media marketing, has well surpassed the Snapchat spectrum to… Read More

10 Reasons Why Your Site Must Be Mobile-Friendly

10 Reasons Why Your Site Must Be Mobile-Friendly

Mobile internet usage has eclipsed that of desktop usage. People are glued to their smartphones, browsing search engines, social… Read More

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