Haven’t yet mastered how to use LinkedIn? Here are 3 ways you can use LinkedIn wisely

Haven’t yet mastered how to use LinkedIn? Here are 3 ways you can use LinkedIn wisely

When people talk about LinkedIn, recruitment often comes to mind. In fact, LinkedIn can be used for many… Read More

Digital Marketing for Luxury Brands: Strategies & Trends
Aron Frost

Digital Marketing for Luxury Brands: Strategies & Trends

Digital marketing is an ever-evolving industry. Consumer habits change; industries rely heavily on precarious market forecasts and trends, and business decisions now revolve around data in order to minimize risk. Read More

Choosing the right digital marketing agency for you

Choosing the right digital marketing agency for you

When choosing a digital marketing agency in Hong Kong, there is certainly enough to choose, from freelancers,… Read More

What Types of Content are Available on Instagram?

What Types of Content are Available on Instagram?

Instagram offers four types of posts: 1.Posts Shared to Followers Feed  Brands and users can upload… Read More

Which is more effective: SEO or SEM?

Which is more effective: SEO or SEM?

You’ve probably heard of search engine optimization (SEO) and search engine marketing (SEM) before. Both are integral parts of digital… Read More

3 Off-page Factors Affecting SEO Ranking

3 Off-page Factors Affecting SEO Ranking

In simple terms, the basis of Search Engine Optimization (commonly known as SEO) is to understand the search… Read More

SEO Strategy: 3 Key On-site Factors that Improve Search Engine Rankings

SEO Strategy: 3 Key On-site Factors that Improve Search Engine Rankings

1. Optimize The Content of your Website Readers who have a basic understanding of SEO know that simply… Read More

KOLs: The what, who, where of influencers in Hong Kong
Aron Frost

KOLs: The what, who, where of influencers in Hong Kong

As social media dominates our time, we see a new form of marketing arise - the influencer. Key opinion leaders (K.O.Ls) have audiences that follow and trust their recommendations. Brands can leverage them to engage and impact customers' decisions. Read More

Setting Up Effective LinkedIn Ad Campaign

Setting Up Effective LinkedIn Ad Campaign

Whether it be in the marketing department or as a consultant, I have had experience with several different types of… Read More

How to Win on Instagram: Creating Clear Creatives that Attract and Convert

How to Win on Instagram: Creating Clear Creatives that Attract and Convert

Instagram is the number one social media platform where people share and discover new places, products, and… Read More

Decathlon Partners with Digital Marketing Agency First Page to Boost SEO Performance

Decathlon Partners with Digital Marketing Agency First Page to Boost SEO Performance

Integrated digital marketing agency First Page has announced the signature of a Search… Read More

How can you use Facebook Advertising for optimal results?

How can you use Facebook Advertising for optimal results?

With so many new Facebook advertising formats rolling all the and overall engagement rates dropping some brands… Read More

Does the Economic Slowdown in Hong Kong Impact AdWords Cost-Per-Click?

Does the Economic Slowdown in Hong Kong Impact AdWords Cost-Per-Click?

A Meta Analysis of 15 Hong Kong Brands with More Than US$800,000 in Combined Ad Spending In the… Read More

Running Effective Digital Campaigns on Reduced Budgets: How Hong Kong Marketers Can Combat The Economic Slowdown (Part 2)

Running Effective Digital Campaigns on Reduced Budgets: How Hong Kong Marketers Can Combat The Economic Slowdown (Part 2)

Economic slowdowns are typically followed by swift budget cuts. This makes it critical for marketers to demonstrate that… Read More

How To Make Your Google Search Ad Copy Sparkle

How To Make Your Google Search Ad Copy Sparkle

Google Search Ad copy makes all the difference when it comes to tempting people down the marketing funnel. All you need to do is convince them you’re the right choice. Read More

Leveraging User Insights: How Hong Kong Marketers Can Combat The Economic Slowdown (Part 1)

Leveraging User Insights: How Hong Kong Marketers Can Combat The Economic Slowdown (Part 1)

Following weeks of widespread protests, many Hong Kong businesses have noticed a significant slowdown. Cathay Pacific has reported… Read More

Want Website Design That Converts? You Need To Make These 5 Changes

Want Website Design That Converts? You Need To Make These 5 Changes

There are many easy mistakes so many of us make when it comes to website design, that cause us to drive consumers away rather than get them to engage. Read More

Social Media Marketing Guru Vol. 4: Master Wordy Platforms

Social Media Marketing Guru Vol. 4: Master Wordy Platforms

Wordy platforms let you harness the enchanting power of language. Facebook, Twitter, LinkedIn and WhatsApp are handy digital marketing assets, but which ones are best for you? And what’s the best way to use them? Read More

Social Media Marketing Guru Vol. 3: How To Make the Most of Visual Platforms

Social Media Marketing Guru Vol. 3: How To Make the Most of Visual Platforms

Welcome to the third instalment of our Social Media Marketing Guru series. Here, we unpack the most important visual platforms, who they're best for and how to make the most of them. Read More

Social Media Marketing Guru Vol. 2: E-Commerce on Every App

Social Media Marketing Guru Vol. 2: E-Commerce on Every App

Did you know that Facebook, WhatsApp, WeChat and Instagram are launching E-Commerce features that make it easier for users to shop directly through the apps? Read More

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