7 Most Important Marketing KPIs (You Need to Track These)

7 Most Important Marketing KPIs (You Need to Track These)

Marketing Key Performance Indicators or KPIs,  are numerical marketing metrics used to measure the progress toward specific goals of marketing… Read More

This is how you generate leads in 2021 (11 detailed examples)

This is how you generate leads in 2021 (11 detailed examples)

Leads. You want them. We want them. Every business in the world wants them. Leads are the gasoline that keeps… Read More

3 Reasons Why Now is the Time to Start Digital Marketing

3 Reasons Why Now is the Time to Start Digital Marketing

If there is one global truth these days, it’s that everyone is ready for the COVID-19 pandemic to be over… Read More

Why Online Brand Management is More Important To Your Business Than You Think

Why Online Brand Management is More Important To Your Business Than You Think

No matter how hard you work on your products and customer service, your business will eventually take a hit online. Read More

5 Easier Ways To Build Links With Outreach

5 Easier Ways To Build Links With Outreach

Digital outreach campaigns have become a big part of online marketing. If you want to build better outreach, you’re going… Read More

Should You Invest in Facebook Ads or Google Ads?

Should You Invest in Facebook Ads or Google Ads?

Facebook Ads and Google Ads have rapidly become the two largest platforms for online advertising. Ideally, you’d want… Read More

3 Reasons Why Now is the Time to Start Digital Marketing

3 Reasons Why Now is the Time to Start Digital Marketing

If there is one global truth these days, it’s that everyone is ready for the COVID-19 pandemic to be over… Read More

11 Crazy-Effective Tips To Optimise Your Landing Pages

11 Crazy-Effective Tips To Optimise Your Landing Pages

Have you ever been on a landing page that is so perfect, that you felt like you just had to… Read More

3 Tips for Perfecting Your Email Marketing Strategy

3 Tips for Perfecting Your Email Marketing Strategy

Emails. They might not be the sexiest form of Digital Marketing, but guess what… They still make the most money. … Read More

Why Facebook is freaking out about Apple’s iOS 14 update

Why Facebook is freaking out about Apple’s iOS 14 update

It’s official. Apple’s iOS 14.4 update is being rolled out as we speak. And it might change Digital Marketing forever. … Read More

Expand Your Base: 5 Simple Steps to the Customer Journey

Expand Your Base: 5 Simple Steps to the Customer Journey

The customer journey, otherwise referred to as ‘the customer buying process’, is the path a customer undertakes prior to making… Read More

8 Hong Kong Instagrammers You Need to Follow

8 Hong Kong Instagrammers You Need to Follow

What sets apart an Instagram user with thousands of followers from a social media influencer? An influencer isn’t just… Read More

The Rise of O2O Marketing in China
Aron Frost

The Rise of O2O Marketing in China

In the China retail market, only 12% of purchasing decisions happen entirely online. This is according to data from… Read More

What is Shopify? (Plus Important Pros and Cons)

What is Shopify? (Plus Important Pros and Cons)

Starting an online store has never been easier, and chances are if you are looking to start an… Read More

7 Tips for Boosting Landing Page Conversions with Visuals

7 Tips for Boosting Landing Page Conversions with Visuals

The human brain processes images 60,000 times faster than text. 60,000 times faster. So that means that when it… Read More

The Complete Guide To Writing Google Ad Copy That Sells

The Complete Guide To Writing Google Ad Copy That Sells

We’ve all seen good and bad ad copy as we peruse through the internet. We skim through search… Read More

Email marketing: How to get it right in 7 steps

Email marketing: How to get it right in 7 steps

You’ve heard it before... “4 billion people use emails on a regular basis!” “Emails marketing helps drive sales!” “You NEED to nurture your email leads” Emails have been around for decades in some form or another, and if they’re so important for business.... Why are so many marketing emails spammy and terrible? Read More

KOLs: The what, who, where of influencers in Hong Kong
Aron Frost

KOLs: The what, who, where of influencers in Hong Kong

As social media dominates our time, we see a new form of marketing arise - the influencer. Key opinion leaders (KOLs) have audiences that follow and trust their recommendations. Brands can leverage them to engage and impact customers' decisions. Read More

eCommerce SEO Tips for Hong Kong Storefronts
Aron Frost

eCommerce SEO Tips for Hong Kong Storefronts

According to Statista, the revenue of online marketplaces is projected to grow to HK$46 billion in 2020—a staggering 24% year-on-year growth rate. Furthermore, user penetration is expected to climb to 81.5% by 2024. With a projected market value of HK$13 billion. fashion accounts for the largest percentage of eCommerce revenue in Hong Kong. Online marketplaces such as Amazon and Alibaba have thrived despite the economic uncertainty brought about by the COVID-19 pandemic. Read More

Web design – the importance of your company’s digital image

Web design – the importance of your company’s digital image

If given a short amount of time to visually take in content, most people would choose to look… Read More

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10 Must know digital marketing strategies that will save you $$$

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10 Must-Know Digital Marketing Strategies That Will Save You $$$

Want to save serious dollars on your digital marketing budget? We reveal ten exclusive tips used by the experts in our free report. Download and start saving hundreds today!

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