In simple terms, the basis of Search Engine Optimization (commonly known as SEO) is to understand the search engine algorithms and methods in order to optimize the website and improve its ranking on a search page (SERP).
So how does SEO work? Do you need to change the website structure? Write high quality web content? In fact, having good SEO can’t be done through one factor alone, like optimizing a website. But in addition to on-page SEO, off-page SEO is vital. For starters, website optimization includes website structure, title, content, and more. To get a more in-depth understanding of website optimisation, read our other blog here. Read More