3 Reasons Why Now is the Time to Start Digital Marketing

3 Reasons Why Now is the Time to Start Digital Marketing

If there is one global truth these days, it’s that everyone is ready for the COVID-19 pandemic to be over… Read More

11 Crazy-Effective Tips To Optimise Your Landing Pages

11 Crazy-Effective Tips To Optimise Your Landing Pages

Have you ever been on a landing page that is so perfect, that you felt like you just had to… Read More

3 Tips for Perfecting Your Email Marketing Strategy

3 Tips for Perfecting Your Email Marketing Strategy

Emails. They might not be the sexiest form of Digital Marketing, but guess what… They still make the most money. … Read More

Why Facebook is freaking out about Apple’s iOS 14 update

Why Facebook is freaking out about Apple’s iOS 14 update

It’s official. Apple’s iOS 14.4 update is being rolled out as we speak. And it might change Digital Marketing forever. … Read More

Expand Your Base: 5 Simple Steps to the Customer Journey

Expand Your Base: 5 Simple Steps to the Customer Journey

The customer journey, otherwise referred to as ‘the customer buying process’, is the path a customer undertakes prior to making… Read More

8 Hong Kong Instagrammers You Need to Follow

8 Hong Kong Instagrammers You Need to Follow

What sets apart an Instagram user with thousands of followers from a social media influencer? An influencer isn’t just… Read More

The Rise of O2O Marketing in China
Aron Frost

The Rise of O2O Marketing in China

In the China retail market, only 12% of purchasing decisions happen entirely online. This is according to data from… Read More

What is Shopify? (Plus Important Pros and Cons)

What is Shopify? (Plus Important Pros and Cons)

Starting an online store has never been easier, and chances are if you are looking to start an… Read More

7 Tips for Boosting Landing Page Conversions with Visuals

7 Tips for Boosting Landing Page Conversions with Visuals

The human brain processes images 60,000 times faster than text. 60,000 times faster. So that means that when it… Read More

The Complete Guide To Writing Google Ad Copy That Sells

The Complete Guide To Writing Google Ad Copy That Sells

We’ve all seen good and bad ad copy as we peruse through the internet. We skim through search… Read More

Email marketing: How to get it right in 7 steps

Email marketing: How to get it right in 7 steps

You’ve heard it before... “4 billion people use emails on a regular basis!” “Emails marketing helps drive sales!” “You NEED to nurture your email leads” Emails have been around for decades in some form or another, and if they’re so important for business.... Why are so many marketing emails spammy and terrible? Read More

KOLs: The what, who, where of influencers in Hong Kong
Aron Frost

KOLs: The what, who, where of influencers in Hong Kong

As social media dominates our time, we see a new form of marketing arise - the influencer. Key opinion leaders (KOLs) have audiences that follow and trust their recommendations. Brands can leverage them to engage and impact customers' decisions. Read More

eCommerce SEO Tips for Hong Kong Storefronts
Aron Frost

eCommerce SEO Tips for Hong Kong Storefronts

According to Statista, the revenue of online marketplaces is projected to grow to HK$46 billion in 2020—a staggering 24% year-on-year growth rate. Furthermore, user penetration is expected to climb to 81.5% by 2024. With a projected market value of HK$13 billion. fashion accounts for the largest percentage of eCommerce revenue in Hong Kong. Online marketplaces such as Amazon and Alibaba have thrived despite the economic uncertainty brought about by the COVID-19 pandemic. Read More

Web design – the importance of your company’s digital image

Web design – the importance of your company’s digital image

If given a short amount of time to visually take in content, most people would choose to look… Read More

3 Instagram Marketing Myths That You Need To Know About

3 Instagram Marketing Myths That You Need To Know About

Instagram has undoubtedly become one of the most influential social media platforms in the past decade. In 2012, Instagram only had 30 million users. Today, Instagram has more than 1 billion active monthly users. As you can see from statistics alone, the potential for growth on the platform is immense. Read More

5 Effective Video Marketing Strategies You Need To Know About

5 Effective Video Marketing Strategies You Need To Know About

Over the past few years, video sharing and promotion has grown at an unprecedented rate. Most audiences, no matter the industry, prefer video content as it is easier to intake information when compared to a dull wall of text. Of course, there are other reasons that make videos more effective, starting with them being much, much more memorable.  Read More

The 4 Best Methods For Building A Powerful Content Marketing Strategy

The 4 Best Methods For Building A Powerful Content Marketing Strategy

Most people know that when it comes to SEO, content is king. You’re most likely aware of the fact that content marketing can result in some huge profits for your business. As one example, conversion rates are six times higher for companies and brands using content marketing than those that aren’t. But why exactly is content marketing so effective, and how do you successfully incorporate it into your digital strategy? Read More

8 Ways to Save Your Business From COVID-19 Pandemic

8 Ways to Save Your Business From COVID-19 Pandemic

There’s no two ways about it: this is a tough time for businesses big and small. You’ve probably heard your fair share of, albeit justified, moaning about the crisis at hand, but finding solutions that work for your specific case isn’t the easiest task. Almost all businesses out there are taking all the necessary safety measures to protect both employees and customers, but showing that you’re in the crisis with everyone else won’t work miracles when it comes to turning enough profit to survive. How you adapt and save your business from the recent crisis will consist of countless hours of hard work and dedication along with a series of adaptations and strategies working together. Read on to get a better idea of what you can do as a business owner in 2020: Read More

7 Tips To Improve your EDM’s Effectiveness

7 Tips To Improve your EDM’s Effectiveness

Email direct marketing (EDM) has always been a bit of a controversial method. It originated as the virtual equivalent of junk mail, choking up inboxes all around the world with ungainly, irrelevant material that would often be overlooked by the consumer. In the early 2000s, legislation and technology caught up with the EDM trend and put heavy restrictions on what could and could not be sent. By the late 2000s, EDMs were effectively on life support, with nearly 30% of commercial emails failing to reach the inbox and subscribers opting out en masse due to the overwhelming volume of irrelevant marketing material clogging up their inbox. Read More

7 Hong Kong Government Funds That Can Revitalise Your Business

7 Hong Kong Government Funds That Can Revitalise Your Business

The pandemic has affected us all in unfathomable ways, regardless of whether you’re in the restaurant business or run a digital marketing agency. Many businesses are both losing existing customers and finding it hard to take on new ones. Only the businesses which adapt to the situation quickly and effectively will manage to weather the storm, but those that do will almost certainly come out stronger and ahead of the competition. But no matter how dire the situation might seem right now, there is always light at the end of the tunnel for those prepared to fit in the time and effort needed. Finding opportunities in times like these might seem like trying to find a needle in a haystack, but they’re definitely there. Read More

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10 Must know digital marketing strategies that will save you $$$

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