10 Tips for Creating High-Converting Landing Pages

If you want your business to succeed, you need to create high-converting landing pages. Landing pages are one of the most important aspects of online marketing. 

If they are not optimized correctly, you will not see the results that you are hoping for. This blog post will discuss ten tips for creating high-converting landing pages. 

By following these tips, you can increase your conversion rate and see more success with your online marketing campaigns!

The importance of user experience in landing page design

When it comes to landing page design, user experience is critical. That’s because user experience directly impacts conversions.

A well-designed landing page will anticipate user needs and present information in a clear and easy-to-navigate way. This will ultimately lead to more conversions.

On the other hand, a poorly designed landing page can frustrate users and lead them to abandon the page altogether.

When it comes down to it, user experience is crucial for any successful landing page design. Investing in user experience design can pay off greatly in terms of conversions and the overall success of your business.

Tips for high-converting landing pages

Regarding landing pages, user experience should be at the forefront of your design considerations. That means creating a smooth, intuitive journey for the user through your page. Conduct CRO testing to see what engages your audience and drives conversions.

The content on your landing page must also be compelling and focused on the user’s needs and pain points.

In our ten tips below, we have these elements covered. Follow them, and you’ll be well on your way to achieving high conversion rates with your landing pages.

Our ten tips for high converting landing pages will help you win!
Our ten tips for high-converting landing pages will help you win!

Use a clear and concise headline

When it comes to digital content, attention is everything. And when it comes to capturing that attention, headlines are key.

That’s why it’s crucial to have clear and concise headlines on landing pages. No one wants to read an ambiguous or overly wordy headline – it just wastes valuable time and doesn’t effectively convey the content of the page.

Plus, a cluttered or unclear headline can turn potential customers off. It can lead them to navigate away from the page before even considering a conversion.

For a landing page to be successful, its headline needs to accurately and quickly convey the content in a way that grabs attention and entices someone to stay on the landing page and potentially make a conversion.

So remember: keep those headlines clear and concise. Your bottom line will thank you.

Write a brief, but compelling, description of what you’re offering

When it comes to landing pages, content is king. The description is what sells the product or service, and as such, it needs to be as persuasive and compelling as possible.

A boring or uninspiring description will not only fail to convert potential customers, but it may also drive them away entirely.

On the other hand, a dynamic and attention-grabbing description can boost conversions and drive sales.

In short, the description on a landing page needs to be carefully crafted. It has to persuade readers effectively and ultimately lead to successful conversions.

So let’s ensure our content brings in those conversions like never before.

Use images and videos to capture attention and explain your offer

As humans, we are wired to process visual information much faster than text.

That’s why using images and videos can be incredibly effective in capturing attention and communicating your offer.

They can effectively convey complex ideas and provide a better user experience on your landing page. This can lead to higher conversions. In fact, incorporating video on a landing page can increase conversions by as much as 80%.

So don’t just rely on words to explain what you have to offer – use images and videos to really draw in your audience.

Include social proof – testimonials, reviews, etc.

A good review or testimonial can do wonders for establishing trust and credibility for your brand. 

On landing pages, they can convince hesitant customers and boost conversions. But it’s not just numbers on the bottom line – social proof also improves the user experience.

Seeing that others have had success with your product builds trust and reassures potential buyers.

It’s a win-win scenario – social proof helps increase conversions while also improving the overall experience for users.

An example of social proof on a landing page.
An example of social proof on a landing page.

Make it easy for visitors to take action – include clear CTA buttons

Don’t underestimate the power of the little details like adding clear CTA buttons on your landing pages. 

Visitors shouldn’t have to search for how they can take action. Make it easy for them by providing CTA buttons that are prominent and attention-grabbing.

These buttons should also be placed in logical spots. After a visitor reads about your product or service, give them the CTA button immediately! If not, they could forget or lose interest.

In today’s fast-paced digital world, you need to make the process as seamless and straightforward as possible for potential customers.

Invest in creating compelling CTA buttons on your landing pages and watch the conversions roll in.

CTA on a landing page
CTA on a landing page

Keep the design clean and uncluttered

When it comes to converting website visitors into customers, the UX design and layout of your landing page are crucial.

You want to make sure your landing pages are clean and uncluttered, as a cluttered design can overwhelm and distract potential leads.

It’s also important to factor in mobile users. With more and more people browsing on their phones, it’s essential that your landing pages are optimized for mobile.

UX design should always be user-centric, making it easy for visitors to navigate and find the information they need to make a conversion.

In short, an effective landing page design must prioritize UX, mobile optimization, and clarity in order for conversions to occur. Don’t skimp on your landing page design – it could mean the difference between success and failure.

Landing page creation tools

There is no shortage of tools for creating landing pages, but for the best results, you want to make sure you’re using one that’s user-friendly and can support your landing page design and conversion efforts.

Some of our favorite landing page tools include Unbounce, Leadpages, and Instapage

Not only do they offer easy drag-and-drop landing page builders, they also provide features like A/B testing, integrations with popular marketing platforms, and responsive design capabilities.

To really boost conversions on your landing pages, consider using a platform like Crazy Egg or Hotjar. These tools can analyze user behavior and optimize your landing pages accordingly.

These tools aren’t just about helping you build landing pages – they’re designed to drive real results for your online business.

Use CRO to optimize your landing pages

CRO, or Conversion Rate Optimization, is a crucial aspect of successful online businesses.

By effectively using CRO techniques, such as A/B testing and iterating on landing page design, you can significantly improve conversions on our website.

Our landing pages are often the first point of contact with potential customers. As such, it’s important to ensure they are optimized for conversion.

CRO allows us to gather data and constantly make improvements, leading to a higher rate of converting visitors into customers.

Don’t miss out on potential conversions – use CRO to optimize your landing pages now.

Use a UX designer or landing page agency

Having a UX designer or landing page agency work on your landing page can mean the difference between success and failure.

They have the experience and expertise to create a streamlined user experience, making it easier for visitors to navigate and take action.

They also understand the importance of A/B testing and iterating on designs to improve conversions continually.

Plus, with their specialized knowledge in landing page design, they’ll know how to optimize for conversion goals without sacrificing overall aesthetics. Consulting the help of an experience UX designer or landing page agency will surely pay off in increased conversions and overall success for your business.

Some landing page examples

Landing pages are often overlooked in the world of design and conversions. Yet, they are crucial in driving consumer behavior and driving sales.

A Mailchimp landing page
A Mailchimp landing page

Some examples of successful landing pages include MailChimp’s simple yet effective design, Airbnb’s personalized experiences, and Dropbox’s clear call to action.

Airbnb's landing page
Airbnb’s landing page

Each of these uses design elements to grab the viewer’s attention and communicate its unique value proposition.

Dropbox's landing page
Dropbox’s landing page

They also lead the viewer towards a specific goal, whether it be subscribing to a newsletter or signing up for a service.

In essence, these landing pages serve as a vital first impression for potential customers. So, make sure yours is memorable and conversion-driven.

Final thoughts

While there are many things to consider when creating a high-converting landing page, following these ten tips should give you a good starting point.

Of course, every business is different, and what works for one company might not work for another.

That’s why it’s important to constantly test and tweak your pages until you find the formula that works best for you.

If you’re looking for more information on creating effective landing pages, we would love to help you succeed. If you have any questions, please get in touch with one of our expert digital strategists. It is obligation free.

What else can help your landing pages succeed?

Ensuring your landing pages are working more than 100% is no easy task. You can get more from your landing pages using some digital marketing tactics. There are many great ways to learn more about digital marketing tactics and combine them with your landing page execution. Here are some useful blog articles that we recommend you read:

If you are a busy business owner or leader, you may not have the time you need to the most from your landing pages. If this is the case, we encourage you to review some of our strategic digital marketing services to drive more sales: