How to Target Your Customers with Remarketing

How to Target Your Customers with Remarketing

Remarketing is the process of using tools to track consumers that visit your website. After a user visits your website,… Read More

5 Cutting-Edge Graphic Design Trends You Need to Try

5 Cutting-Edge Graphic Design Trends You Need to Try

Whether boldly daring or simply minimalist, the answer to what makes a brand memorable remains the same: a visually-striking graphic… Read More

How to Best Employ Intrusive Marketing Methods

How to Best Employ Intrusive Marketing Methods

The odds are that if you’ve ever visited a website, you’ve encountered pop-up ads and notifications. Sure, they are certainly… Read More

WeChat Marketing: Your Fast Guide to Business

WeChat Marketing: Your Fast Guide to Business

With more than 58% of Hong Kong using the app each day, WeChat marketing is set to monopolize the… Read More

Building Digital China: L’Oréal Partners with Tencent at Cannes

Building Digital China: L’Oréal Partners with Tencent at Cannes

At this year’s Cannes Lions International Festival of Creativity, Chinese marketing conglomerate, Tencent, managed to steal the show once… Read More

Top 10 Digital Marketing Terms You Need to Know in 2018

Top 10 Digital Marketing Terms You Need to Know in 2018

Imagine yourself trying to communicate with a person who speaks a foreign language, and you simply can’t speak that language… Read More

5 of the Best Time-Saving Apps and Tools for Digital Marketers

5 of the Best Time-Saving Apps and Tools for Digital Marketers

The work of a digital marketer never stops, which is why applications and tools that help you save time are… Read More

How To: Make Your Content Mobile-Friendly

How To: Make Your Content Mobile-Friendly

With over 3.5 billion mobile internet users, is your site actually responsive? Google reports that a phenomenal “53%… Read More

4 Reasons Why Your Site Needs A Landing Page

4 Reasons Why Your Site Needs A Landing Page

Conversions? Amplified leads? Targeted promotions? Say hello to landing pages, and turn visitors into leads. According to HubSpot, a staggering… Read More

How to Measure the Effectiveness of Your Content Marketing Strategy

How to Measure the Effectiveness of Your Content Marketing Strategy

89% of the most successful marketers are strongly committed to content marketing. Any business can produce a content marketing… Read More

5 Digital Video Trends That Will Boost Your Brand’s Engagement

5 Digital Video Trends That Will Boost Your Brand’s Engagement

Did you know that one-third of online activity is spent watching video? Video marketing is a fast-growing sensation, whereby… Read More

5 Hong Kong Influencers You Need to Follow on Instagram

5 Hong Kong Influencers You Need to Follow on Instagram

What sets apart an Instagram user with thousands of followers from a social media influencer? An influencer isn’t just popular,… Read More

4 Simple Steps That All Successful Digital Marketers Take

4 Simple Steps That All Successful Digital Marketers Take

When it comes to planning an effective marketing budget, there’s one thing that all successful digital marketers do to guarantee… Read More

Virtual Cryptocurrency Cat Game May Be Coming to China

Virtual Cryptocurrency Cat Game May Be Coming to China

What do you get when you combine two of the internet’s favourite things? CryptoKitties. CryptoKitties are collectible and breedable digital… Read More

4 Popular Marketing Design Trends to Try in 2018

4 Popular Marketing Design Trends to Try in 2018

Many people may not realise the massive impact that visually pleasing design makes on their marketing efforts. Given 15 minutes… Read More

6 Amazing Content Creation Tools That Will Save You Hours

6 Amazing Content Creation Tools That Will Save You Hours

The work of a digital marketer never really stops. There are always new social posts to write, Instagram posts to… Read More

Which Instagram Influencers Earned the Most in 2017?

Which Instagram Influencers Earned the Most in 2017?

Influencer marketing is one of the most common ways of promoting brand awareness, and it’s getting more popular by the… Read More

5 Tips on Taking the Perfect Holiday Selfie

5 Tips on Taking the Perfect Holiday Selfie

Whether you love them or hate them, it’s undeniable: selfies have become a massive part of everyday life. In fact, it’s… Read More

How to Determine Your ROI in Your Digital Marketing Budget

How to Determine Your ROI in Your Digital Marketing Budget

Anyone who is responsible for allocating and spending money to generate revenue should have a simple way to know if… Read More

Digital Mediums You Should Include in Your 2018 Budget

Digital Mediums You Should Include in Your 2018 Budget

At the rate that digital marketing has evolved, it’s unsurprising that digital media spending has overtaken television spending in 2017. Read More

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