The Ultimate Guide to Instagram for Businesses: Part #1
What do the family-owned cafe around the corner from your home and a multinational fashion retailer have in common? They… Read More
- Dec 30 2020
- Dec 16 2020
9 Social Media Management Tools to Help You Get Organised
Struggling to keep your social posts consistent across each channel? Managing one platform is hard enough, but adding three… Read More
- Dec 09 2020
8 Hong Kong Instagrammers You Need to Follow
What sets apart an Instagram user with thousands of followers from a social media influencer? An influencer isn’t just… Read More
- Nov 19 2020
The 7 Most Successful Social Media Platforms for Online Advertising
It’s not about spending more, it’s about spending smart. Before you plan your next social media marketing strategy, know exactly… Read More
- Nov 05 2020
Hong Kong YouTubers – 7 of the Most Popular
YouTube has indeed come a long way since its humble beginnings as a proposed dating site back in… Read More
- Sep 17 2020
Why You Need a Mentor (And 3 Great Mentor-Resources)
What do Steve Jobs, Richard Branson, Mike Bloomberg, Mark Zuckerberg, Bill Gates and Larry Page all have in… Read More
- Aug 19 2020
KOLs: The what, who, where of influencers in Hong Kong
As social media dominates our time, we see a new form of marketing arise - the influencer. Key opinion leaders (KOLs) have audiences that follow and trust their recommendations. Brands can leverage them to engage and impact customers' decisions. Read More
- Jun 19 2020
3 Tips For Advertising On Instagram
Modern day life has most of us addicted to our phones with them barely leaving our hands. Instagram is primarily a visual-based social media platform, and the rate of interaction between users is triple that of other social media platforms like Facebook and Twitter. Despite this, Instagram’s reach has seen a bit of a slump recently. Read More
- Jun 11 2020
3 Instagram Marketing Myths That You Need To Know About
Instagram has undoubtedly become one of the most influential social media platforms in the past decade. In 2012, Instagram only had 30 million users. Today, Instagram has more than 1 billion active monthly users. As you can see from statistics alone, the potential for growth on the platform is immense. Read More
- Apr 09 2020
3 Advertising Platforms Other Than Facebook
With years of development behind its elaborate algorithms and extensive data, Facebook has become a must-have advertising tool for all digital marketers. But despite it being such a powerful tool, it’s not easy for novices to get a good grasp of creating effective Facebook ads. Not to mention, Facebook as a platform is fiercely competitive and to get a significant return on investment, you need to target ads to specific customers while making them attractive enough to hold their attention. It has never been easy to increase your advertising revenue through social media platforms. But don’t worry - in this article we’re going to go over three other social media platforms that you can use alongside Facebook to help improve your brand’s return on investment. Read More
- Apr 06 2020
8 Ways to Increase Your Brand’s Instagram Followers
The popularity of Instagram has continued to skyrocket in recent years, and many companies have started establishing brand-specific Instagram accounts. In previous articles, we’ve focused on topics relating to individual Instagram users, such as “5 Hong Kong Influencers You Need To Follow On Instagram” and “Influencer Marketing: 7 Tips To Attract Your First 250K Instagram Followers”. But in addition to talking about individual Instagram accounts, learning how to apply these marketing strategies to the corporate landscape can help your company stand out on social media. Read More
- Mar 31 2020
Haven’t Yet Mastered How to Use LinkedIn? Here are 3 Ways You Can use LinkedIn Wisely
When people talk about LinkedIn, recruitment often comes to mind. In fact, LinkedIn can be used for many more things. According to Business Insider, LinkedIn has earned the title of the most trusted social media platform for 3 years in a row now. Because of this, LinkedIn hostgs a swathe of opportunities for businesses, decision makers and high-income earners that are always looking to connect and become part of corporate social media marketing. Here are 3 ways that LinkedIn can help drive business: Read More
- Feb 07 2020
What Types of Content are Available on Instagram?
Instagram offers four types of posts: 1.Posts Shared to Followers Feed Brands and users can upload… Read More
- Oct 18 2019
How to Win on Instagram: Creating Clear Creatives that Attract and Convert
Instagram is the number one social media platform where people share and discover new places, products, and… Read More
- Sep 16 2019
How can you use Facebook Advertising for optimal results?
With so many new Facebook advertising formats rolling all the and overall engagement rates dropping some brands… Read More
- Jul 25 2019
Social Media Marketing Guru Vol. 4: Master Wordy Platforms
Wordy platforms let you harness the enchanting power of language. Facebook, Twitter, LinkedIn and WhatsApp are handy digital marketing assets, but which ones are best for you? And what’s the best way to use them? Read More
- Jul 10 2019
Social Media Marketing Guru Vol. 3: How To Make the Most of Visual Platforms
Welcome to the third instalment of our Social Media Marketing Guru series. Here, we unpack the most important visual platforms, who they're best for and how to make the most of them. Read More
- Jun 26 2019
Social Media Marketing Guru Vol. 2: E-Commerce on Every App
Did you know that Facebook, WhatsApp, WeChat and Instagram are launching E-Commerce features that make it easier for users to shop directly through the apps? Read More
- Jun 11 2019
Social Media Marketing Guru Vol. 1: Why Your Strategy Needs It
You’ve heard that Social Media Marketing is important for business development and growth, but how much do you really know about it? Read More
- Jan 25 2019
Digital Marketing for Hotels: A Look At The Best of the Best
The only time a customer should be “checked out” is when they’re a guest at your establishment. When it comes… Read More
