We just passed 10K followers on Linkedin. Here’s how we did it…

We just passed 10K followers on Linkedin. Here’s how we did it…

Rewind to July 3rd, 2020… It was hot out. Covid was in full swing. Tom Cruise turned 57 years old… Read More

How To (Easily) Create A Social Media Strategy

How To (Easily) Create A Social Media Strategy

Your marketing strategy is a summary of exactly what you plan to do to market your brand and what goals… Read More

7 Epic Ways to Get More Followers on Facebook

7 Epic Ways to Get More Followers on Facebook

Sure, the quality of your content isn’t necessarily defined by your follower count. Still, there’s no denying that having more… Read More

Clubhouse: The Audio-Chat App that Took Over the World

Clubhouse: The Audio-Chat App that Took Over the World

“Did you get an invite?” Whether you’ve just heard the name in conversation or perhaps still waiting to… Read More

Apple iOS 14 Update: How to Save Your Facebook Ads From a Slow, Painful Death

Apple iOS 14 Update: How to Save Your Facebook Ads From a Slow, Painful Death

Table of contentsWhat is the iOS 14 update?What measurements will be affected?How can I… Read More

The Ultimate Guide to Instagram for Businesses: Part #1

The Ultimate Guide to Instagram for Businesses: Part #1

What do the family-owned cafe around the corner from your home and a multinational fashion retailer have in common? They… Read More

9 Social Media Management Tools to Help You Get Organised

9 Social Media Management Tools to Help You Get Organised

Struggling to keep your social posts consistent across each channel? Managing one platform is hard enough, but adding three… Read More

8 Hong Kong Instagrammers You Need to Follow

8 Hong Kong Instagrammers You Need to Follow

What sets apart an Instagram user with thousands of followers from a social media influencer? An influencer isn’t just… Read More

The 7 Most Successful Social Media Platforms for Online Advertising

The 7 Most Successful Social Media Platforms for Online Advertising

It’s not about spending more, it’s about spending smart. Before you plan your next social media marketing strategy, know exactly… Read More

Hong Kong YouTubers – 7 of the Most Popular

Hong Kong YouTubers – 7 of the Most Popular

YouTube has indeed come a long way since its humble beginnings as a proposed dating site back in… Read More

Why You Need a Mentor (And 3 Great Mentor-Resources)

Why You Need a Mentor (And 3 Great Mentor-Resources)

What do Steve Jobs, Richard Branson, Mike Bloomberg, Mark Zuckerberg, Bill Gates and Larry Page all have in… Read More

KOLs: The what, who, where of influencers in Hong Kong
Aron Frost

KOLs: The what, who, where of influencers in Hong Kong

As social media dominates our time, we see a new form of marketing arise - the influencer. Key opinion leaders (KOLs) have audiences that follow and trust their recommendations. Brands can leverage them to engage and impact customers' decisions. Read More

3 Tips For Advertising On Instagram

3 Tips For Advertising On Instagram

Modern day life has most of us addicted to our phones with them barely leaving our hands. Instagram is primarily a visual-based social media platform, and the rate of interaction between users is triple that of other social media platforms like Facebook and Twitter. Despite this, Instagram’s reach has seen a bit of a slump recently. Read More

3 Instagram Marketing Myths That You Need To Know About

3 Instagram Marketing Myths That You Need To Know About

Instagram has undoubtedly become one of the most influential social media platforms in the past decade. In 2012, Instagram only had 30 million users. Today, Instagram has more than 1 billion active monthly users. As you can see from statistics alone, the potential for growth on the platform is immense. Read More

3 Advertising Platforms Other Than Facebook

3 Advertising Platforms Other Than Facebook

With years of development behind its elaborate algorithms and extensive data, Facebook has become a must-have advertising tool for all digital marketers. But despite it being such a powerful tool, it’s not easy for novices to get a good grasp of creating effective Facebook ads. Not to mention, Facebook as a platform is fiercely competitive and to get a significant return on investment, you need to target ads to specific customers while making them attractive enough to hold their attention.  It has never been easy to increase your advertising revenue through social media platforms. But don’t worry - in this article we’re going to go over three other social media platforms that you can use alongside Facebook to help improve your brand’s return on investment.  Read More

8 Ways to Increase Your Brand’s Instagram Followers

8 Ways to Increase Your Brand’s Instagram Followers

The popularity of Instagram has continued to skyrocket in recent years, and many companies have started establishing brand-specific Instagram accounts. In previous articles, we’ve focused on topics relating to individual Instagram users, such as “5 Hong Kong Influencers You Need To Follow On Instagram” and “Influencer Marketing: 7 Tips To Attract Your First 250K Instagram Followers”. But in addition to talking about individual Instagram accounts, learning how to apply these marketing strategies to the corporate landscape can help your company stand out on social media.  Read More

Haven’t Yet Mastered How to Use LinkedIn? Here are 3 Ways You Can use LinkedIn Wisely

Haven’t Yet Mastered How to Use LinkedIn? Here are 3 Ways You Can use LinkedIn Wisely

When people talk about LinkedIn, recruitment often comes to mind. In fact, LinkedIn can be used for many more things. According to Business Insider, LinkedIn has earned the title of the most trusted social media platform for 3 years in a row now. Because of this, LinkedIn hostgs a swathe of opportunities for businesses, decision makers and high-income earners that are always looking to connect and become part of corporate social media marketing. Here are 3 ways that LinkedIn can help drive business:  Read More

What Types of Content are Available on Instagram?

What Types of Content are Available on Instagram?

Instagram offers four types of posts: 1.Posts Shared to Followers Feed  Brands and users can upload… Read More

How to Win on Instagram: Creating Clear Creatives that Attract and Convert

How to Win on Instagram: Creating Clear Creatives that Attract and Convert

Instagram is the number one social media platform where people share and discover new places, products, and… Read More

How can you use Facebook Advertising for optimal results?

How can you use Facebook Advertising for optimal results?

With so many new Facebook advertising formats rolling all the and overall engagement rates dropping some brands… Read More

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