On-Page SEO in 2021 (Is More Important Than Ever)
In the world of SEO, it was always the rule-of-thumb that building backlinks is the most powerful SEO strategy. Read More
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Apr 29 2021
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Apr 15 2021
Start Your SEO Journey With These 7 Simple Tips
You’ve probably heard of all the good things search engine optimisation (SEO) can do for your website. In fact,… Read More
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Mar 17 2021
404 Pages: Best Practices for Creating Custom Error Pages
404 not found errors are commonplace online, if you manage a website, here's why creating a custom 404 page for your users matter. Read More
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Jan 21 2021
PART 2 of 2: How To Write An Irresistible Page Title & Meta Description For Your Website
This is part 2 of our series on page titles and meta descriptions. These are the two key components of… Read More
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Jan 14 2021
PART 1 of 2: How To Write Irresistible Page Titles & Meta Descriptions For Your Website
In part 1, we’re going to be discussing everything to do with page titles. If you want to learn about… Read More
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Oct 29 2020
4 Free (And Simple!) Tools to Improve Your Website’s SEO
Search engine optimisation (SEO) is one of the best digital marketing strategies to help grow your traffic and your… Read More
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Oct 15 2020
Gain a Competitive Edge With Local SEO
Local search engine optimization is a useful tool for local businesses to promote their products and services to customers in the area. Most small to medium-sized enterprises are competing with big brands in a fiercely competitive market. Large enterprises have abundant funds and manpower to launch large-scale campaigns. Read More
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Oct 08 2020
Why Dwell Time is Important (And 3 Ways to Improve Yours)
Contrary to popular belief, SEO isn’t just about hitting the sweet spot in keyword density or hitting the… Read More
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Sep 25 2020
5 SEO Tips For Start-ups Looking To Grow Online
In the early days of founding a company, it’s not uncommon that resources are stretched thin. Often, there just isn’t… Read More
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Aug 13 2020
4 Tips to Mastering SEO Content in 2020
Following the algorithm update at the beginning of the year, search engines are prioritizing and favoring audience-focused content. In hopes to phase out low-quality content that has been oversaturated with keywords. 2020 is all about prioritizing the user by creating meaningful and valuable content in the realm of digital marketing. And if you want to use the remaining months we have of 2020 to master your SEO content writing, then you’ve come to the right place! Read More
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Aug 06 2020
3 Tips for Creating Captivating Content
Before Google and other search engines started banning sites that were just keyword stuffing. The act of inserting keywords throughout a web page so frequently that it lowers the quality of the content for the sake of ranking in search engines. The first page was often overrun by irrelevant and dodgy web pages. But if you blindly fill in keywords (Keyword Stuffing) when optimizing a web page, the quality of the content will obviously drop. This in turn affects traffic and conversion rates. Read More
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Jul 23 2020
Why Is Blogging Essential to Good SEO Ranking?
For many people, Google is the first place they go when they are looking for answers or trying to find a product. This means regardless of what kind of website you have, whether it be an e-commerce site or a service provider, you want to show up in the search engine so that people can easily find you. However, this is easier said than done. There are many ways to direct traffic to your website, one of which is to start a blog. Read More
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Jul 16 2020
eCommerce SEO Tips for Hong Kong Storefronts
According to Statista, the revenue of online marketplaces is projected to grow to HK$46 billion in 2020—a staggering 24% year-on-year growth rate. Furthermore, user penetration is expected to climb to 81.5% by 2024. With a projected market value of HK$13 billion. fashion accounts for the largest percentage of eCommerce revenue in Hong Kong. Online marketplaces such as Amazon and Alibaba have thrived despite the economic uncertainty brought about by the COVID-19 pandemic. Read More
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Jan 31 2020
Which is more effective: SEO or SEM?
You’ve probably heard of search engine optimization (SEO) and search engine marketing (SEM) before. Both are integral parts of digital marketing, but what’s the difference between the two? Read More
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Jan 07 2020
3 Off-page Factors Affecting SEO Ranking
In simple terms, the basis of Search Engine Optimization (commonly known as SEO) is to understand the search engine algorithms and methods in order to optimize the website and improve its ranking on a search page (SERP). So how does SEO work? Do you need to change the website structure? Write high quality web content? In fact, having good SEO can’t be done through one factor alone, like optimizing a website. But in addition to on-page SEO, off-page SEO is vital. For starters, website optimization includes website structure, title, content, and more. To get a more in-depth understanding of website optimisation, read our other blog here. Read More
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Dec 09 2019
SEO Strategy: 3 Key On-site Factors that Improve Search Engine Rankings
1. Optimize The Content of your Website Readers who have a basic understanding of SEO know that simply optimizing the content is not enough to improve the keyword ranking of your website. But that doesn’t mean the content of the website is not an indispensable element of good SEO. According to a study from Ahrefs, 91% of all pages don’t get traffic from Google search. So, how can we make our website content get a higher score in search engines? Read More
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Aug 20 2019
The Concise Guide To SEO Copywriting: Connect With Customers and Lift Rankings
Copywriting is experiencing a renaissance. After digital marketing became common practice, people realized the importance of website content that reads well and compels action from its audience to bring more sales to a business. Read More
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May 29 2019
Google Marketing Live 2019: All the highlights you missed
Google Marketing Live 2019 just launched 10 new digital marketing products. Read on for the major breakthroughs you need to know about. Read More
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May 23 2019
SEO 101, Volume 3: Why Mobile SEO Is Essential In Hong Kong
Since smartphones exploded onto the market beginning with the groundbreaking iPhone, mobile SEO has gained prominence around the world. Read More
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May 16 2019
SEO 101, Volume 2: Black Hat vs White Hat SEO
Ever since SEO hit the scene as a go-to digital marketing method, its practitioners have fallen into two distinct camps:… Read More
