Which is more effective: SEO or SEM?

Which is more effective: SEO or SEM?

You’ve probably heard of search engine optimization (SEO) and search engine marketing (SEM) before. Both are integral parts of digital marketing, but what’s the difference between the two? Read More

3 Off-page Factors Affecting SEO Ranking

3 Off-page Factors Affecting SEO Ranking

In simple terms, the basis of Search Engine Optimization (commonly known as SEO) is to understand the search engine algorithms and methods in order to optimize the website and improve its ranking on a search page (SERP). So how does SEO work? Do you need to change the website structure? Write high quality web content? In fact, having good SEO can’t be done through one factor alone, like optimizing a website. But in addition to on-page SEO, off-page SEO is vital. For starters, website optimization includes website structure, title, content, and more. To get a more in-depth understanding of website optimisation, read our other blog here.  Read More

SEO Strategy: 3 Key On-site Factors that Improve Search Engine Rankings

SEO Strategy: 3 Key On-site Factors that Improve Search Engine Rankings

1. Optimize The Content of your Website Readers who have a basic understanding of SEO know that simply optimizing the content is not enough to improve the keyword ranking of your website. But that doesn’t mean the content of the website is not an indispensable element of good SEO. According to a study from Ahrefs, 91% of all pages don’t get traffic from Google search. So, how can we make our website content get a higher score in search engines? Read More

The Concise Guide To SEO Copywriting: Connect With Customers and Lift Rankings

The Concise Guide To SEO Copywriting: Connect With Customers and Lift Rankings

Copywriting is experiencing a renaissance. After digital marketing became common practice, people realized the importance of website content that reads well and compels action from its audience to bring more sales to a business. Read More

Google Marketing Live 2019: All the highlights you missed

Google Marketing Live 2019: All the highlights you missed

Google Marketing Live 2019 just launched 10 new digital marketing products. Read on for the major breakthroughs you need to know about. Read More

SEO 101, Volume 3: Why Mobile SEO Is Essential In Hong Kong

SEO 101, Volume 3: Why Mobile SEO Is Essential In Hong Kong

Since smartphones exploded onto the market beginning with the groundbreaking iPhone, mobile SEO has gained prominence around the world. Read More

SEO 101, Volume 2: Black Hat vs White Hat SEO

SEO 101, Volume 2: Black Hat vs White Hat SEO

Ever since SEO hit the scene as a go-to digital marketing method, its practitioners have fallen into two distinct camps:… Read More

SEO 101: An Introduction To The Fundamentals Of Website Ranking

SEO 101: An Introduction To The Fundamentals Of Website Ranking

Welcome to the SEO 101 series with First Page Digital! If you're reading this, you probably want the low-down on what SEO is all about. Read More

How To Make Images More SEO-Friendly

How To Make Images More SEO-Friendly

Video Transcript Lars Maehler Good morning everybody, I’m Lars, and I’m gonna talk to you today about how to make… Read More

What is SEO?

What is SEO?

Video Transcript Lars Maehler: Hey guys, we’re at First Page, I’m with my main man Khawar. Khawar Aziz:… Read More

Why it’s Important to Balance Quality Content with Effective SEO Optimization

Why it’s Important to Balance Quality Content with Effective SEO Optimization

Video Transcript YC: Hello everyone, welcome to the chat time of First Page. Ashley, I want to ask… Read More

Multilingual SEO: How Not To Get Lost In Translation

Multilingual SEO: How Not To Get Lost In Translation

At Impress!ve, they understand that every product, every company and every marketing campaign needs a unique approach. Where they… Read More

Why Do We Need Content?

Why Do We Need Content?

Video Transcript YC: Welcome Everyone, you’re watching First Page’s chat time. Today’s speaker is Ashley. Ashley, let me ask… Read More

What is Negative SEO?

What is Negative SEO?

Video Transcript Lars Maehler: Hi everyone. We’re in First Page HQ. I’m here with Kieran, a digital… Read More

Link Building: 5 Reasons Why It’s Integral to Digital Success

Link Building: 5 Reasons Why It’s Integral to Digital Success

Sure, you’ve heard the term ‘Link Building’ before. But what does it actually mean? More importantly, why is it integral… Read More

3 Obsolete SEO Tactics Your Site Should Really Ditch

3 Obsolete SEO Tactics Your Site Should Really Ditch

Although it can be hard to admit, many business owners still practise obsolete SEO tactics in the hope that they… Read More

Content Is Still King (And It’s Reign Is Only Expanding)

Content Is Still King (And It’s Reign Is Only Expanding)

Do you remember how hard it was to retain information online? Once upon a time (before 2011), performing a simple… Read More

Index Bloat: Why SEO Suffers and How to Improve It

Index Bloat: Why SEO Suffers and How to Improve It

When you search Google, you’re not actually browsing the web – you’re searching Google’s index of it. In the… Read More

How Global SEO Helps Boost Business Internationally

How Global SEO Helps Boost Business Internationally

Is building international operations a mind-numbing task for companies striving for universal exposure? The advent of global SEO has made… Read More

5 Ways To Improve SEO For Blog Posts

5 Ways To Improve SEO For Blog Posts

Did you know that companies with blogs produce 67% more leads per month than those without? Having… Read More

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