How To Do Local Keyword Research In 2021: The Ultimate Guide
Local keyword research is an integral part of search engine optimization (SEO) as it relates to the process of hunting… Read More
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Oct 21 2021
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Oct 12 2021
Link Building 101 (Beginners Guide)
Link-building is the foundation of SEO. If you want to dominate the first page of Google, building powerful links is… Read More
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Oct 03 2021
4 Free (And Simple!) Tools to Improve Your Website’s SEO
Search engine optimisation (SEO) is one of the best digital marketing strategies to help grow your traffic and your… Read More
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Sep 06 2021
WordPress and Squarespace Comparison- Which Is Better For YOUR Website?
You’re here because you are ready. Ready for what? Well, maybe you are going to start your first website. Or,… Read More
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Aug 31 2021
Bounce Rate – The crucial part of SEO that you are (probably) overlooking
If someone asks you what your ‘bounce rate’ is, there are two common ways to answer this question… Way #1… Read More
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Aug 30 2021
What is Crawl budget? (Level up your SEO)
Crawl budget is important for your SEO-knowledge, but is often misunderstood. You’ll hear people say things like ‘be careful of… Read More
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Apr 29 2021
On-Page SEO in 2021 (Is More Important Than Ever)
In the world of SEO, it was always the rule-of-thumb that building backlinks is the most powerful SEO strategy. Read More
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Apr 15 2021
Start Your SEO Journey With These 7 Simple Tips
You’ve probably heard of all the good things search engine optimisation (SEO) can do for your website. In fact,… Read More
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Mar 17 2021
404 Pages: Best Practices for Creating Custom Error Pages
404 not found errors are commonplace online, if you manage a website, here's why creating a custom 404 page for your users matter. Read More
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Jan 21 2021
PART 2 of 2: How To Write An Irresistible Page Title & Meta Description For Your Website
This is part 2 of our series on page titles and meta descriptions. These are the two key components of… Read More
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Jan 14 2021
PART 1 of 2: How To Write Irresistible Page Titles & Meta Descriptions For Your Website
In part 1, we’re going to be discussing everything to do with page titles. If you want to learn about… Read More
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Oct 15 2020
Gain a Competitive Edge With Local SEO
Local search engine optimization is a useful tool for local businesses to promote their products and services to customers in the area. Most small to medium-sized enterprises are competing with big brands in a fiercely competitive market. Large enterprises have abundant funds and manpower to launch large-scale campaigns. Read More
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Oct 08 2020
Why Dwell Time is Important (And 3 Ways to Improve Yours)
Contrary to popular belief, SEO isn’t just about hitting the sweet spot in keyword density or hitting the… Read More
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Sep 25 2020
5 SEO Tips For Start-ups Looking To Grow Online
In the early days of founding a company, it’s not uncommon that resources are stretched thin. Often, there just isn’t… Read More
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Aug 13 2020
4 Tips to Mastering SEO Content in 2020
Following the algorithm update at the beginning of the year, search engines are prioritizing and favoring audience-focused content. In hopes to phase out low-quality content that has been oversaturated with keywords. 2020 is all about prioritizing the user by creating meaningful and valuable content in the realm of digital marketing. And if you want to use the remaining months we have of 2020 to master your SEO content writing, then you’ve come to the right place! Read More
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Aug 06 2020
3 Tips for Creating Captivating Content
Before Google and other search engines started banning sites that were just keyword stuffing. The act of inserting keywords throughout a web page so frequently that it lowers the quality of the content for the sake of ranking in search engines. The first page was often overrun by irrelevant and dodgy web pages. But if you blindly fill in keywords (Keyword Stuffing) when optimizing a web page, the quality of the content will obviously drop. This in turn affects traffic and conversion rates. Read More
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Jul 23 2020
Why Is Blogging Essential to Good SEO Ranking?
For many people, Google is the first place they go when they are looking for answers or trying to find a product. This means regardless of what kind of website you have, whether it be an e-commerce site or a service provider, you want to show up in the search engine so that people can easily find you. However, this is easier said than done. There are many ways to direct traffic to your website, one of which is to start a blog. Read More
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Jul 16 2020
eCommerce SEO Tips for Hong Kong Storefronts
According to Statista, the revenue of online marketplaces is projected to grow to HK$46 billion in 2020—a staggering 24% year-on-year growth rate. Furthermore, user penetration is expected to climb to 81.5% by 2024. With a projected market value of HK$13 billion. fashion accounts for the largest percentage of eCommerce revenue in Hong Kong. Online marketplaces such as Amazon and Alibaba have thrived despite the economic uncertainty brought about by the COVID-19 pandemic. Read More
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Jan 31 2020
Which is more effective: SEO or SEM?
You’ve probably heard of search engine optimization (SEO) and search engine marketing (SEM) before. Both are integral parts of digital marketing, but what’s the difference between the two? Read More
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Jan 07 2020
3 Off-page Factors Affecting SEO Ranking
In simple terms, the basis of Search Engine Optimization (commonly known as SEO) is to understand the search engine algorithms and methods in order to optimize the website and improve its ranking on a search page (SERP). So how does SEO work? Do you need to change the website structure? Write high quality web content? In fact, having good SEO can’t be done through one factor alone, like optimizing a website. But in addition to on-page SEO, off-page SEO is vital. For starters, website optimization includes website structure, title, content, and more. To get a more in-depth understanding of website optimisation, read our other blog here. Read More
