How To Do Local Keyword Research In 2021: The Ultimate Guide

How To Do Local Keyword Research In 2021: The Ultimate Guide

Local keyword research is an integral part of search engine optimization (SEO) as it relates to the process of hunting… Read More

Link Building 101 (Beginners Guide)

Link Building 101 (Beginners Guide)

Link-building is the foundation of SEO. If you want to dominate the first page of Google, building powerful links is… Read More

4 Free (And Simple!) Tools to Improve Your Website’s SEO

4 Free (And Simple!) Tools to Improve Your Website’s SEO

Search engine optimisation (SEO) is one of the best digital marketing strategies to help grow your traffic and your… Read More

WordPress and Squarespace Comparison- Which Is Better For YOUR Website?

WordPress and Squarespace Comparison- Which Is Better For YOUR Website?

You’re here because you are ready. Ready for what? Well, maybe you are going to start your first website. Or,… Read More

Bounce Rate – The crucial part of SEO that you are (probably) overlooking

Bounce Rate – The crucial part of SEO that you are (probably) overlooking

If someone asks you what your ‘bounce rate’ is, there are two common ways to answer this question… Way #1… Read More

What is Crawl budget? (Level up your SEO)

What is Crawl budget? (Level up your SEO)

Crawl budget is important for your SEO-knowledge, but is often misunderstood. You’ll hear people say things like ‘be careful of… Read More

On-Page SEO in 2021 (Is More Important Than Ever)

On-Page SEO in 2021 (Is More Important Than Ever)

In the world of SEO, it was always the rule-of-thumb that building backlinks is the most powerful SEO strategy. Read More

Start Your SEO Journey With These 7 Simple Tips

Start Your SEO Journey With These 7 Simple Tips

You’ve probably heard of all the good things search engine optimisation (SEO) can do for your website. In fact,… Read More

404 Pages: Best Practices for Creating Custom Error Pages
Aron Frost

404 Pages: Best Practices for Creating Custom Error Pages

404 not found errors are commonplace online, if you manage a website, here's why creating a custom 404 page for your users matter. Read More

PART 2 of 2: How To Write An Irresistible Page Title & Meta Description For Your Website

PART 2 of 2: How To Write An Irresistible Page Title & Meta Description For Your Website

This is part 2 of our series on page titles and meta descriptions. These are the two key components of… Read More

PART 1 of 2: How To Write Irresistible Page Titles & Meta Descriptions For Your Website

PART 1 of 2: How To Write Irresistible Page Titles & Meta Descriptions For Your Website

In part 1, we’re going to be discussing everything to do with page titles. If you want to learn about… Read More

Gain a Competitive Edge With Local SEO

Gain a Competitive Edge With Local SEO

Local search engine optimization is a useful tool for local businesses to promote their products and services to customers in the area. Most small to medium-sized enterprises are competing with big brands in a fiercely competitive market. Large enterprises have abundant funds and manpower to launch large-scale campaigns. Read More

Why Dwell Time is Important (And 3 Ways to Improve Yours)

Why Dwell Time is Important (And 3 Ways to Improve Yours)

Contrary to popular belief, SEO isn’t just about hitting the sweet spot in keyword density or hitting the… Read More

5 SEO Tips For Start-ups Looking To Grow Online

5 SEO Tips For Start-ups Looking To Grow Online

In the early days of founding a company, it’s not uncommon that resources are stretched thin. Often, there just isn’t… Read More

4 Tips to Mastering SEO Content in 2020

4 Tips to Mastering SEO Content in 2020

Following the algorithm update at the beginning of the year, search engines are prioritizing and favoring audience-focused content. In hopes to phase out low-quality content that has been oversaturated with keywords. 2020 is all about prioritizing the user by creating meaningful and valuable content in the realm of digital marketing. And if you want to use the remaining months we have of 2020 to master your SEO content writing, then you’ve come to the right place!  Read More

3 Tips for Creating Captivating Content

3 Tips for Creating Captivating Content

Before Google and other search engines started banning sites that were just keyword stuffing. The act of inserting keywords throughout a web page so frequently that it lowers the quality of the content for the sake of ranking in search engines. The first page was often overrun by irrelevant and dodgy web pages. But if you blindly fill in keywords (Keyword Stuffing) when optimizing a web page, the quality of the content will obviously drop. This in turn affects traffic and conversion rates. Read More

Why Is Blogging Essential to Good SEO Ranking?

Why Is Blogging Essential to Good SEO Ranking?

For many people, Google is the first place they go when they are looking for answers or trying to find a product. This means regardless of what kind of website you have, whether it be an e-commerce site or a service provider, you want to show up in the search engine so that people can easily find you. However, this is easier said than done. There are many ways to direct traffic to your website, one of which  is to start a blog.  Read More

eCommerce SEO Tips for Hong Kong Storefronts
Aron Frost

eCommerce SEO Tips for Hong Kong Storefronts

According to Statista, the revenue of online marketplaces is projected to grow to HK$46 billion in 2020—a staggering 24% year-on-year growth rate. Furthermore, user penetration is expected to climb to 81.5% by 2024. With a projected market value of HK$13 billion. fashion accounts for the largest percentage of eCommerce revenue in Hong Kong. Online marketplaces such as Amazon and Alibaba have thrived despite the economic uncertainty brought about by the COVID-19 pandemic. Read More

Which is more effective: SEO or SEM?

Which is more effective: SEO or SEM?

You’ve probably heard of search engine optimization (SEO) and search engine marketing (SEM) before. Both are integral parts of digital marketing, but what’s the difference between the two? Read More

3 Off-page Factors Affecting SEO Ranking

3 Off-page Factors Affecting SEO Ranking

In simple terms, the basis of Search Engine Optimization (commonly known as SEO) is to understand the search engine algorithms and methods in order to optimize the website and improve its ranking on a search page (SERP). So how does SEO work? Do you need to change the website structure? Write high quality web content? In fact, having good SEO can’t be done through one factor alone, like optimizing a website. But in addition to on-page SEO, off-page SEO is vital. For starters, website optimization includes website structure, title, content, and more. To get a more in-depth understanding of website optimisation, read our other blog here.  Read More

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